The Demise of Google Plus

In December of 2018, Google announced that their social network, Google Plus will be turned off. In two months from now it will finally be pulled through. After so much time and effort Google and the users themselves have invested in that community, it still was not en-par with Facebook.

Myself, I had over 15.000 followers, certain topics reaching almost 55.000 followers. It’s kinda sad to see such an online presence vanish after all the time that people invested into building it up.

On the other hand I am glad it’s gone.

Why?

Google has a history of terminating interesting features if they did not contribute to the grand scheme as expected. After Google discontinued their connection between Authorship and Google Plus, the whole platform became quite pointless. Okay, there were rumours going around that pages or blog posts linked from Google Plus would be indexed faster, but somehow it didn’t work like that. Apart from that, communities had a major spam and bot problem.

After Facebook implemented a few simple solutions, like separating daily use and games for example, they became almost as mature as G+, just more popular.

For me the mere existence of G+ was a convenient excuse to dodge the use of Facebook, which I don’t like much. However, my change in direction from Tech towards Design and Trade made it clear: Google Plus is was a platform for geeks and marketing guys only.

In other words, my 15.000 followers consisted of maybe 5% individuals who are interested in reading a geeky story or see a nice picture, and 95% online marketers hoping that by following me I would follow them in return. Now, in Tech that may be an okay situation, but if you want to reach people with other interests than tech or self-promotion, you definitely are in the wrong picture.

Of course, Google is still the biggest fish on the webs, but the demise of Google Plus shows once more: Focus on your own web property and don’t produce free content for third party platforms. When it comes to text and pictures, this rule is easy to follow. For video however the task is trickier.

Well, let’s see.